How to Lowball & Get the Offer Accepted
Everyone wants to _get_ a bargain, but nobody wants to _be_ the bargain.
So how do you send out lowball offers and let the seller know who’s boss? Carefully is the answer.
First, you need realistic expectations, in the sense that you’re not going to get the house for 30% of the 2006 value unless it has massive fire damage or other major repairs to be done. That said, a solid 20%-25% discount off the 2006 highs can be had with some skill and care.
1. Remember how cover letters became an art form in 2004? They still are - but with a different intent. Personally, I love pictures. That said, sellers see through this if you come out of the gate with it, so one has to play this carefully.
2. Find some comparable sales, and then use that to chart downward movement in the market. This gives them a. justification why sell at a lower price and b. a reason to sell NOW instead of “why not rent it out” or “wait to see if it picks up in the spring”. This is something I do in my covers. Show the seller some other house around the corner. Find the data that supports your case - here’s a crafty trick: use the cost per square foot, if the house is small, or overall cost if the house you want is large.
3. Write a lot of offers. Well, frankly, it means a lot of work for the agent, but, c’est la vie. If you send out 20 offers and get 19 “no”’s, who cares, if you get 1 yes at the price you want. Just stay close to the agent, you’ll need your relationships.
4. Carefully monitor the days on market. Overpriced junk is perfect… but only if someone _needs_ to sell and/or is really motivated to sell. If they just couldn’t care less how long it’ll take, you’re unlikely to get much of a bargain since the seller can hold out indefinitely. We’re looking for people making two mortgage payments, or relocating out of area, or facing foreclosure.
5. Show them the effects of rising rates with the new house payment. This monthly sticker price puts it in perspective. This goes into the cover letter.
6. Keep the offer very very clean - clean means short contingencies i.e. 5 days (which is plenty, frankly), don’t “nickel and dime” the seller with junk i.e. you can waive termite if you’re confident, because termite repairs usually don’t cost much compared to a price reduction, and have a strong solid 3% deposits. Deposits are great because they don’t really “cost” anything, but they’re near the top of the contract so they’re noticed right away, and they show you’re serious about closing.
for that matter, (6b) remind them how many deals are falling out of escrow - in the San Fernando Valley last month it was over HALF! That’s crazy-high. There’s a real value to buyers who close. Most of it was financing declines or changes, but a good portion was just skittish buyers hoping to time the market.
7. Point out some other homes you’re considering, to remind them real estate is competitive.
8. One last NON-lowball tip. If you see something well below market, snap it up and don’t be “penny-wise but pound foolish”. For example, a client of mine found a house with a killer hillside city lights view - that was _not_ factored into the price. This added at least $150k to the value. Don’t waste time trying to save on these - but ask for some token concession so the opposing counsel (oops I mean listing agent) thinks that’s your big negotiating point and they did their job.
Good luck and may all your offers be accepted or countered,
RogerV - 323-868-0075 cel :: 818-980-7353 direct home office
www.CometRealtors.com / http://RogerV.YourKWAgent.com/
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